BANGKOK — Friends, coworkers, and family have reported that Wirat Pienchop, 27, has been abusing the term “gig” for at least six months.
According to corroborated statements, Wirat, a marketing executive for Proctor and Gamble Thailand, uses the term to refer to women he is currently dating, women he has dated in the past, women he has never dated but knows casually, women in his department in subordinate positions, at least two woman who have refused to go on dates with him, prostitutes he met at hostess bars, and most of his sister’s friends.
Wirat has defended his use of the word, citing its “multiple definitions”, but his best friend Somdej Borosuth claimed otherwise. “He just wants people to think he’s a stud,” Somdej suggested. “Especially Nid,” he continued, referring to Nidawan Cholasap, a recently hired P&G spokesmodel who has declined Wirat’s repeated offer for drinks. When asked about Nid, Wirat insisted he doesn’t need to impress her, since she’s one of his gigs.
